Many webmasters ask "should I
publish AdSense on my website?" but there's no right or wrong
answer to that question.
There are two schools of thought when it comes to publishing
AdSense on a website. One says "do it" because it enhances
the user's experience, offering them relevant adverts to click as
well as making some money for the website owner while the other says
"don't do it" because it's tacky and detracts from the
brand.
Whether you choose to publish AdSense depends largely on the
commercial goals and the purpose of your website.
Businesses which sell products do publish AdSense on their
websites but this would seem to be an odd thing to do, offering the
opportunity as it does, for visitors to go and buy from someone else.
However, some publishers limit the companies whose ads they allow to
appear to those selling complementary products. For example, a
company selling babywear may allow adverts from companies selling
strollers, car seats and baby feeding paraphernalia.
This makes plenty of sense but some online retailers don't limit
whose ads they'll accept and will therefore end up publishing
advertisements from direct competitors. Their argument is that if
someone landed on their website through a Google search they would
have been able to see their rivals in the search results anyway. True
though that is, you won't find Canon cameras being advertised on
Sony's website or L'Oreal products on Estee Lauder's.
While there is some doubt about online retailers publishing
AdSense, it is surely a good supplementary service for other
websites. For example, a website which provides a predominantly free
service like an article directory can cover their costs and make a
substantial profit if they have high levels of traffic. It is also
popular among internet marketers and affiliate marketers and is can
supplement their income from the products they promote. Some
publishers don't promote any other product; they design and build
their websites solely for the purpose of making money from AdSense.
A large number of publishers think that the options provided by
AdSense contribute to a professional looking website with a wider
appeal than just articles and affiliate products.
However, it can be frustrating for surfers when they click on an
AdWords advert only to find that it leads to a page containing
another list of ads. Google have been doing their best to address
this problem as they don't want to be seen to support the practice,
but they haven't always succeeded in the same way that they have
tried to clean up the search results but I'm still find pages which
are purely stuffed with keywords and absolutely no content appearing
on page one.
I digress; in the main, AdSense is a useful tool which provides
some websites with revenue so if you're asking "should I publish
AdSense on my website?", I'd say that the answer is yes. After
all, if you find that your visitors are leaving in droves via AdSense
ads, either you're making your money that way or you can remove it
from your site. Keep an eye on the statistics and all will become
clear.
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