How Come I'm Not Making Much Money With AdSense

How Come I'm Not Making Much Money With AdSense

People often ask me why their earnings are so low and there are many reasons for that.
1. Not enough traffic
If your site has less than 500 visitors per day, it's going to be difficult to make much with AdSense. You have to remember that only a small percentage of people will click on your ads (1-2%) so if you have 500 people coming to your site in a day, that's 5 clicks.
Also, most clicks will earn you less than $1, so hopefully you can see that it takes a great deal of traffic to build up income with AdSense.
2. Not enough relevant ads displaying
Some niches have more, relevant ads that Google can display. This will drastically impact your click through rate. If the ads aren't relevant to your content then your visitors aren't going to click.
That's why it's important to make sure your site has a lot of content so you can help Google display the most relevant ads. Granted, sometimes there aren't relevant ads available, and there's nothing you can really do about that.
However, just having a few sentences with some images is not helping Google find the best ads because you have so little content.
3. Low paying niche
Let's face it. Some niches pay more than others. If you have a finance site, the ads will probably pay more than the ads on an entertainment site.
So the niche you are in plays a big role in how much you can make. That's why it's hard to estimate how much anyone can earn with AdSense. There are just too many different variables.

Not Getting Approved?

People often ask me why they can't get approved for AdSense. It's tough to answer because I do not work for Google, so I can only guess.
Many times it's because there are not enough pages on your website. I tell people to shoot for at least 20-30 pages at the very minimum, and make sure your content is very niche -- centered around ONE topic.
Google doesn't like sites that cover too many different topics because it's hard to target ads. The more focused your content is, the better.
In addition to more content, aim for longer articles (at least 700 words or more). Google does not like "thin" content sites that look as if they were created just for AdSense. Put some meat on those bones and make it look as if you put some effort into your website!
Also, check your grammar, spelling, layout etc. Remember you are partnering with Google and they don't like to see messy sites with poor/confusing navigation structures.