Should I Publish AdSense on My Website?

Many webmasters ask "should I publish AdSense on my website?" but there's no right or wrong answer to that question. 

There are two schools of thought when it comes to publishing AdSense on a website. One says "do it" because it enhances the user's experience, offering them relevant adverts to click as well as making some money for the website owner while the other says "don't do it" because it's tacky and detracts from the brand.
Whether you choose to publish AdSense depends largely on the commercial goals and the purpose of your website.
Businesses which sell products do publish AdSense on their websites but this would seem to be an odd thing to do, offering the opportunity as it does, for visitors to go and buy from someone else. However, some publishers limit the companies whose ads they allow to appear to those selling complementary products. For example, a company selling babywear may allow adverts from companies selling strollers, car seats and baby feeding paraphernalia.
This makes plenty of sense but some online retailers don't limit whose ads they'll accept and will therefore end up publishing advertisements from direct competitors. Their argument is that if someone landed on their website through a Google search they would have been able to see their rivals in the search results anyway. True though that is, you won't find Canon cameras being advertised on Sony's website or L'Oreal products on Estee Lauder's.
While there is some doubt about online retailers publishing AdSense, it is surely a good supplementary service for other websites. For example, a website which provides a predominantly free service like an article directory can cover their costs and make a substantial profit if they have high levels of traffic. It is also popular among internet marketers and affiliate marketers and is can supplement their income from the products they promote. Some publishers don't promote any other product; they design and build their websites solely for the purpose of making money from AdSense.
A large number of publishers think that the options provided by AdSense contribute to a professional looking website with a wider appeal than just articles and affiliate products.
However, it can be frustrating for surfers when they click on an AdWords advert only to find that it leads to a page containing another list of ads. Google have been doing their best to address this problem as they don't want to be seen to support the practice, but they haven't always succeeded in the same way that they have tried to clean up the search results but I'm still find pages which are purely stuffed with keywords and absolutely no content appearing on page one.
I digress; in the main, AdSense is a useful tool which provides some websites with revenue so if you're asking "should I publish AdSense on my website?", I'd say that the answer is yes. After all, if you find that your visitors are leaving in droves via AdSense ads, either you're making your money that way or you can remove it from your site. Keep an eye on the statistics and all will become clear.

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